Bruno Gaga!

This weekend me and my closest made the pilgrimage to see Sacha Baron Cohen's newest marvel, the aptly titled Bruno. We had been planning the trip for months, so we were on the far end of excited, easy to say. Bruno, a fashion obsessed, overly flamboyant and equally overly dressed gay fashion journalist from Austria, makes his way from the top of the fashion world (in any German country that doesn't speak German, as he himself puts it), to the slums of LA, as he configures new ways to become famous.

The movie itself isn't as good as Borat. The character itself lacks the thing that Borat had- the ability to make his audience route for him and be on his side. Bruno on the other hand, comes off as pompous, arrogant, overly narcissistic and shallow, and socially offensive to say the least. Does the film really do justice for the fashion industry or the gay community? Probably not. He miraculously makes both appear snide and unhealthy, but that could have very well been the point. It paints the picture of homosexuality to be that of sexually corrupt, vulgar-infused and self-loathing. It makes the fashion industry appear to far-from-reality, over the top, and equally self-loathing.

But is the entertainment factor there? Absolutely. The film comes off as more scripted than Borat, and knowing that most of the people in the film know it's Sacha in character, really takes away from the value. It does have its funny moments however. I've never seen ignorance and pure irrationality come off as so glamorous. And to be honest, any movie that displays an air-simulated blow job and rim-fest to a member of Mili Vanili, well, I'm all for it.

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